How I Became More Consistent on LinkedIn

A few years ago, my LinkedIn profile was more like a graveyard. Sounds funny, right? Yes, I mean it. I created the account without doing anything on it—no optimization, no engagement. Sometimes, I posted once in a while and then disappeared for months. Later, I realized that LinkedIn was a powerful platform for career growth, but I struggled with what to post, when to post, and whether people would engage or not.

But today, I show up regularly, share my thoughts, engage with other people’s posts, join communities, and have built meaningful connections.

These changes didn’t happen in a day—here’s how I made it happen:

Why I Became More Consistent

At first, I didn’t understand the usefulness of LinkedIn. Sometimes, I just opened the app to check out people’s posts related to my career path. But I later realized there was so much more to achieve than that. LinkedIn is a space to build your career path, grow professionally, share insights, and connect with like-minded professionals.

So, I created a list of what I wanted to achieve on LinkedIn:

● Optimize my LinkedIn profile

● Connect with BA professionals

● Join BA communities

● Put myself out there by showing up consistently

● Accommodate new opportunities

But to achieve this, I had to be consistent.

How I Made This Happen

1. Changing My Mindset About LinkedIn

Before, I used to overthink what to post—was my writing good enough? Would people engage? Later, I realized that overthinking would hold me back. So, I started focusing more on progress over perfection and accepted the idea that showing up was more important than being perfect.

2. Getting Inspiration from Other People’s Posts

Most times, I read other people’s content, especially BA-related content, to get inspiration for what to write and post on LinkedIn.

3. Joining BA Communities and Participating in Challenges

This was a turning point for me. Don’t be a ghost member—know the purpose of joining a community and participate in tasks or challenges that can improve your LinkedIn visibility and career. I participated in a #15dayschallenge, which gave me more followers and visibility. I didn’t limit myself—currently, I’m in a #30daysbapowerupchallenge in another BA community I joined. This challenge gives me a topic to write about daily on LinkedIn, making me more consistent.

4. Setting a Posting Routine

I stay committed to posting at least once a day—no excuses. Regardless of how I spent my day, I show up. To make it easier, I gather topics to write on ahead of time, then pick one daily to form a write-up for LinkedIn.

5. Engaging More (I Don’t Just Post and Disappear)

Consistency isn’t just about posting—it’s about engaging with posts and comments too. I added this to my to-do list to ensure I stay consistent.

This also helps me build connections and increase my visibility.

Challenges and Lessons Learned

To be honest, it wasn’t always easy. Sometimes, I don’t feel like posting (I feel uninspired). Some posts don’t get as many reactions as expected. Sometimes, I feel discouraged after spending time drafting write-ups.

But I learned: Consistency beats virality. Not all posts will get high engagement or go viral. But showing up regularly builds trust and increases visibility.

Example: One of my posts recently went viral—it honestly felt like a dream because that particular write-up wasn’t even what I originally planned to write that day. But boom—it went viral with over 100 reposts and more than 600 reactions!

Though engagement matters more than likes—done is better than perfect. And I realized that the more I post, the easier it becomes.